The story of Frisch's personal journey into the world of magic, including an invitation into a secret underground society of illusionists from around the world—calling themselves the52—who use the catchphrase "magic is dead" and aim to transform the art form itself with its secretive members. With the modern master, Chris Ramsay, as his guide, Ian Frisch, a broke and struggling young writer, attends private gatherings; meets legends like Penn Jillette, Dynamo, and David Blaine; and is invited into the inner sanctum of an underground world he never knew existed.

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