Published by Microcosm! Paperback book. People's Guide to Publishing: Building a Successful, Sustainable, Meaningful Book Business From the Ground Up Drawing on 23 years of experience operating an independent publishing company, Joe Biel has written the most accessible and comprehensive guide to run a successful publishing business. You'll learn all the skills of the trade, including how to: develop your individual books, build an authentic niche so you can reach your audience, understand if and when you're ready to work with a distributor, create a budget and predict the cost and income of each book, and plan for growth.